Mission, Vision & Values

As founder and owner of HealthCLEAR For You, Joan Moss is a Registered Nurse with a Master’s of Science in Nursing Degree, with over 30 years of patient care experience in multiple settings including acute care hospital, home health, quality/process improvement, nursing education, leadership, case management and legal nurse consulting.  In 2007, she was chosen as one of the ‘Great 100 Nurses in NC’, an award recognizing nurses across the state of North Carolina who influence the practice of nursing and provide exceptional care to others.  She is passionate about her patients, striving to give them the best evidenced-based care and quality outcomes they so deserve.

At HealthCLEAR For You, we provide Patient Advocate consultant services to the elderly, their adult children, middle-aged people, and young adults who need assistance navigating through today’s confusing and sometimes fragmented healthcare system.  Unlike advocates who work for the hospitals or insurance companies, our mission: working directly for the clients, is to ensure you receive the clearest, most individualized and compassionate advocacy services available in this area.

HealthCLEAR For You utilizes Shared Decision Making, a collaborative process between the client, family members, patient advocate, and interdisciplinary team members.  This process assures the client’s goals and values are at the center of care with a continual focus on quality, best practice outcomes.


"Unless someone like you cares a whole awful lot,
nothing is going to get better. It's not."

— Dr. Seuss, The Lorax


Patient Advocacy Defined

The concept of Patient Advocacy has been in existence for centuries.  The roots can be traced back to the late 1800s in New York where Lillian Wald and her nurses advocated for immigrants.  It could also be seen in the early 1900s with the establishment of the American Cancer Society and the March of Dimes, all organizations advocating for patients’ needs.  Hospital based Patient Advocates emerged in the 1970’s followed by insurance based advocates in the 1980’s and 90’s.  It was at this time that people began to look outside of the hospital and insurance industries for answers and solutions to their medical problems, due to the complexity of the current systems.  As we have seen in America, this complexity has only continued to grow, becoming more challenging for the healthcare consumer.    

Private, professional Patient Advocates are defined as those advocates who work directly for clients, their families and caregivers, and not through an intermediary such as a hospital, insurer, or other person or organization that may have conflicting interests.  Patient Advocates are there to assist people to better understand their current medical conditions and treatment plans, give clarity to the challenges of the healthcare system as it relates to their condition(s), and advocate for quality, client-focused outcomes.